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Brand Kits Find essential elements of our brand.Photos & Imagery Find best practices for composing photographs, digital photo quality guidelines and information about photo sourcing.Graphic Elements Learn about the graphic design elements that create Northwestern's unique and recognizable look.Color Palettes View Northwestern's color palettes, color codes and usage guidelines.Fonts & Typography Access the brand fonts and learn about the font options.Logos & Lockups Get the Northwestern wordmark and logo for your branding needs or find your school's lockup.Inclusive Language Guide Use Northwestern's guidelines for communicating in an inclusive manner.

Copy Editing Discover common copy-editing mistakes and how to correct them.

A to Z Style Guide Reference Northwestern's comprehensive style guide for your editing needs.

Newswriting Guidelines Get guidance and best practices on writing for news publications.

Best Practices for Sharing Content Read guiding principles on digital content development and distribution.

Web Writing Guidelines Get guidance and best practices on writing for the web.

Frequently Asked Questions Browse frequently asked questions and their answers.

Northwestern Fact Sheet Help tell a story about Northwestern using the numbers.

Personality, Voice & Tone Apply Northwestern's personality, voice and tone in your writing.

Key Message Themes Discover the recipe that can help make Northwestern stories unique and in harmony.

Stationery, Business Cards & Letterhead.